Job Details

Overview

Account Manager - REMOTE or Hybrid at Lamark. Lamark Media is an integrated digital marketing firm driven by a philosophy to create extraordinary marketing campaigns with measurable results. Lamarks omni-channel strategy leverages digital marketing assets to be measured, optimized, and scaled for long-term success. Lamark was founded in 2009 with a full-service, in-house platform and an agnostic approach to driving growth. Our mission is to create more value for others, over-deliver on expectations, and create more success for our partners. We work with smart, passionate, collaborative, results-driven do-ers to deliver remarkable experiences to our clients and their customers.

Title: Account Manager

The Account Manager is responsible for managing client relationships, driving strategic initiatives, and ensuring the successful execution of marketing efforts. This role includes leading high-level client sessions, developing innovative solutions, and ensuring that all client KPIs are met or exceeded. The role oversees project execution, ensuring quality and profitability while collaborating with internal teams to optimize workflows and deliverables. The Account Manager also contributes to agency-wide account development by staying informed about industry trends and fostering innovative thinking to provide clients with a competitive edge.

Key Responsibilities

• Client Strategy & Management: Lead high-level client sessions and collaborate cross-functionally to drive strategic initiatives.
• Develop and execute marketing initiatives that enhance client brands and support organic growth.
• Demonstrate a deep understanding of the clients business, industry, and market trends to proactively identify new opportunities.
• Anticipate client needs and provide strategic, solutions-oriented recommendations.
• Oversee the definition, execution, and optimization of client scopes of work, ensuring alignment with goals and KPIs.
• Facilitate and refine client-facing work, including strategic presentations, creative briefs, and campaign strategies.
• Prepare and deliver comprehensive conference notes and impactful materials for client meetings.

Account Development

• Own client relationships, contribute strategic value beyond day-to-day campaign tactics, and drive the strategic communications roadmap for clients.
• Identify opportunities for growth and expansion of the relationship.
• Develop account plans and work with the team to deliver those plans.
• Cultivate a portfolio of new business efforts and educate clients on new offerings and trends.

Project Oversight

• Lead client-specific projects, ensuring quality, performance, and financial optimization.
• Provide strategic insights and direction to drive client success, collaborating with internal teams.
• Support Account Directors on select accounts and assist with key projects and client initiatives.
• Coordinate and lead client/agency meetings, ensuring clear communication and alignment on project objectives.
• Oversee the development and submission of proposals, concepts, and budgets for client approval.
• Monitor day-to-day project flow with internal departments, maintaining efficiency and execution excellence.
• Manage billing, financial reconciliation, and revenue tracking to ensure accuracy and transparency.
• Maintain up-to-date internal client documentation and information-sharing archives.

Required Experience

• 2+ years of professional experience in account management and client service experience, with agency-side experience preferred.
• Knowledge of Digital Marketing: Basic understanding of Lead Generation and Ecommerce campaigns across Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Presentation & Communication Skills: Ability to present ideas, strategies, and performance results to clients clearly and persuasively.
• Attention to Detail: Highly organized, reliable, responsible, self-driven, and extremely detail oriented to keep clients, team members and projects on task and on time.

NICE TO HAVE

• Cross-Functional Collaboration: Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
• Analytics & Reporting: Experience using analytics tools like Google Analytics or similar to track, report, and optimize campaigns.
• Campaign Performance Analysis: Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.
• Brand Voice & Messaging: Experience developing consistent messaging and tone aligned with brand identity.
• Proven experience with project management software (e.g., Adobe Workfront) and willingness to learn Lamarks systems.

Perks And Benefits

• Company culture that balances freedom with responsibility, with a consultative, transparent, and communicative approach inside and outside the organization.
• Diverse and forward-thinking environment with great career growth opportunities and access to agency leadership.
• Company-assisted medical, life, optional vision and dental insurance, and disability programs.
• 401(k) with employer matching.
• Company events and industry conferences.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined job requirements, not on race, color, religion, sex, sexual orientation, gender identity, national origin, or protected status. Lamark encourages United States veterans and persons with disabilities to apply for positions for which they are qualified. All hires will verify identity and eligibility to work in the United States.

PLEASE NOTE: This process may include phone/video interviews, written projects, and/or on-site interviews. We may not follow up with every applicant, but we strive to run a thorough process for candidates with potential fit.

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