Job Details

Field Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Denver, Colorado (Remote)

Compensation: $70,000 - $85,000 / year

Description

The Field Marketing Specialist is a strategic thinker and execution powerhouse responsible for Pathify's presence at 75+ annual in-person events, ranging from small regional trade shows to sprawling marquee conferences. Reporting to the Director of Demand Generation, this individual serves as the primary driver for Pathify's event-based revenue, owning the event lifecycle from sponsorship to teardown.

This is not a purely logistical role. The Field Marketing Specialist is expected to translate event investment into measurable pipeline impact. They are equally comfortable in a spreadsheet tracking budgets and at a conference booth talking with customers and prospects.

This role requires developing strong relationships across the organization and a desire to support our Sales and Account Management teams. The Field Marketing Specialist must be passionate about delivering exceptional experiences for attendees while being an ambassador for the Pathify brand.

The Field Marketing Specialist is also responsible for maintaining our inventory of promotional materials and swag, managing our Golden, Colorado, storage unit and ensuring timely shipping of materials to event locations.

The Field Marketing Specialist must be based in the Denver Metro area and able to travel up to 30% of the time.

Key Responsibilities

Essential Functions:

• Evaluate conference and sponsorship opportunities - researching audience fit and alignment with pipeline goals - and make attendance recommendations
• Select event materials - banners, tablecloths, signage and sales enablement assets - identifying gaps and overseeing production when needed
• Confirm event roster and serve as the primary logistics owner for attendees: travel, accommodations, on-site coverage schedule and attire
• Own end-to-end event setup - Asana board, Slack channels, Google Drive folders, internal brief, SFDC campaign and calendar invites - from the moment attendance is confirmed
• Manage all communications with conference coordinators, tracking deliverables, deadlines and contract obligations
• Coordinate booth shipping and delivery across all events, including hand-carry and storage unit inventory management at our Golden, Colorado, facility
• Order booth signage, swag, furniture, equipment, roster attire and giveaway items
• Design and execute the lead capture process for each event, ensuring the roster is trained on best practices while ensuring data hygiene in Salesforce
• Coordinate with sales and prospecting teams on post-event follow-up cadences, providing event-specific messaging and booth conversation summaries
• Partner closely with Sales to align event goals, share relevant attendee intelligence and amplify event ROI

• Humility: a strong belief that Sales is your customer
• A strategic mindset paired with an obsessive attention to detail - equally comfortable setting direction and executing on it
• Strong written communication skills, including the ability to write clear, on-brand event copy (emails, booth messaging)
• Ability to manage multiple events simultaneously, prioritizing effectively under deadline pressure
• Proactive communicator who surfaces issues early and drives cross-functional alignment
• Demonstrated drive to deliver experiences that go beyond the expected
• Demonstrated desire for continuous learning and improvement
• A team-first focus with a strong ROI orientation
• Trust, positivity, patience and a desire to learn and have fun
• Ability to use standard office equipment, computer equipment and software, including word processing and spreadsheet applications, marketing automation tools and CRM platforms.

• Bachelor's degree in Event Management, Marketing, Communications or related field (or equivalent experience)
• 3+ years of experience in event planning and/or field marketing, ideally in a B2B SaaS or technology environment
• Demonstrated experience owning event strategy: sponsorship evaluation, audience targeting and promotional campaign execution
• Demonstrated experience owning event execution: coordinating travel, ordering booth materials, setting up, working the booth, etc.
• Salesforce proficiency preferred
• Experience with HubSpot preferred
• Ability to travel up to 30% of the time
• Comfort managing budgets, tracking expenses and negotiating with vendors
• Experience managing or mentoring junior team members a plus
• Start-up professional experience a must

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance